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About Us

Our Story

Basically, our story is a simple one – we love good wine made and nurtured by amazing viticulturists and winemakers.

Even better is a glass of wine with friends and family – if that is white on a summer’s day, a robust red around an open fire or a sparkling wine to celebrate an occasion, we love them all!

However, we were tired of seeing large e-commerce players selling their ‘own’ brand wine and claiming how good the wines were or how much of a discount they were giving – this is not what wine should be about.

So we decided to do something about it, partnering with only real, credible and well respected wineries from around Australia and the rest of the world, so you too can share in our passion and love of wine!

Why Cellar Cru?

The literal French meaning of ‘cru’ is growth and can be seen on French wine labels as Premier Cru or Grand Cru and showcases vineyards of superior quality and guess what… That is exactly what we believe in, superior quality wine that you too will enjoy, be it from France, Australia or anywhere else from around the world.

Our Mission:

  • To enable the discovery of authentic and outstanding wine that you too will love!
  • Create a ‘Cru’ of likeminded enthusiasts of wine, food and everything it brings.
  • Celebrate the amazing wine industry we belong to.
Wine tasting on round table
Cellar Cru team with wine bottles

Meet Andrew & Jon:

With over 40 collective years in the wine and retail world, they bring their passion, knowledge and love of wine together, so you too can discover and share in their passion.

Both Jon and Andrew are wine qualified, from WSET qualifications to a Master of Wine Business, both have written for Australia’s largest wine magazine and both bring many, many years of wine retail knowledge to the party.

After successfully working for independent wine retailers, distributors and creating a niche wine training centre, both then went on to work for one Australia’s largest supermarket liquor retailers, before establishing Cellar Cru in 2019.

Jon, Andrew and the rest of the team at Cellar Cru are hands on, tasting every wine before selecting them to put them in our Discovery, Corporate Gift or Subscription Packs.  This enables the Cru to be able to stand behind every bottle we provide.

Gourmet Traveller Wine:

As our mission states at Cellar Cru, we want to provide authentic and outstanding wines as well as celebrate the wine industry and everything it stands for.  So, we thought there was no better way to do that than bringing together two great teams - Cellar Cru and the team at Gourmet Traveller WINE.

In association, we bring you our Discovery Packs, with every wine picked by not only the Cru Team but also the team at Gourmet Traveller WINE.  How is that for confidence!

Gourmet Traveller WINE, Australia’s leading independent, award-winning drinks magazine, boasts an unmatched team of local and international wine experts dedicated to keeping you informed on the ever-evolving world of wine.

Gourmet Traveller WINE is committed to telling fresh and evocative stories that champion the world’s most interesting wines and the people who make them. They flag the best wine experiences in regions and cities across the globe – whether at cellar door or in an urban restaurant or wine bar – for you to enjoy, and provide all the ingredients for successful food and wine pairing.

Want to know more about Gourmet Traveller WINE magazine?  Click here

Product - Gourmet Traveller WINE 6 Month Digital Subscription
Neon hello sign

Contact Us

Mon-Fri 9am to 5pm AEST

1341 Dandenong Road
Chadstone VIC 3148

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